Cookie Policy

This Cookie Policy explains how ApexMind Global (“we,” “us” or “our”) uses cookies and similar browser storage on apexmindglobal.com (the “Site”). It should be read together with our Privacy Policy.

What cookies and browser storage are

Cookies are small text files that a website places on your device. They are sent back to the website, or to a third party, on later visits. Browser storage — localStorage and sessionStorage — works in a similar way but stays on your device and is not automatically sent with every request. localStorage remains until it is cleared; sessionStorage is deleted when you close the browser tab.

How this site uses them

We keep tracking to a minimum. The Site uses:

• essential browser storage that the Site needs to work and to remember your privacy choice; and
• optional analytics cookies from Google Analytics 4, which are set only if you accept analytics cookies in our consent banner.

We do not use advertising or cross-site tracking cookies.

Essential storage

This storage is strictly necessary for the Site to function or to respect your choices, so it does not require consent. It does not identify you and is not shared with third parties.

• apx-consent (localStorage) — remembers whether you accepted or declined analytics cookies, so we do not ask you on every page. Kept until you clear your browser storage or change your choice.
• apx-pt (sessionStorage) — a temporary flag used to show a smooth page transition when you move between pages. Removed as soon as the next page loads.
• apx-lead (sessionStorage) — records which enquiry form was submitted successfully during this visit, for use on the confirmation page. Deleted when you close the tab.

Analytics cookies (optional)

If you click “Accept analytics” in the consent banner, we load Google Analytics 4, provided by Google. It helps us understand how visitors use the Site — for example which pages are viewed and which buttons are clicked — so we can improve it. If you decline, or make no choice, Google Analytics is not loaded and these cookies are not set.

• _ga — distinguishes unique visitors by assigning a randomly generated identifier. Set by Google Analytics; typically expires after up to 2 years.
• _ga_<ID> (where <ID> is our Analytics property identifier) — keeps track of the session state for our property. Set by Google Analytics; typically expires after up to 2 years.

For more information, see Google’s explanation of how Google uses information from sites that use its services. You can also install the Google Analytics opt-out browser add-on.

Third-party services

• Google Fonts. The Site’s typeface is loaded from Google’s servers. Your browser therefore connects to Google when a page loads, which shares your IP address and basic browser information with Google. Google Fonts does not set cookies for this purpose.
• Form delivery and spam protection. Enquiry forms may be processed by a third-party form-delivery provider and, where enabled, protected by an anti-bot security check. These services receive the information needed to deliver your enquiry or confirm you are not an automated program, and may use their own strictly necessary cookies or storage for that purpose.
• Social media links. The Site links to our LinkedIn, Instagram, Facebook and YouTube profiles. These are plain links: no social media cookies are set until you choose to visit those websites, where their own cookie policies apply.

Changing your choice

You can change your mind at any time. Select Cookie settings here or in the footer of any page to reopen the consent banner, then choose to accept or decline analytics cookies. If you withdraw consent after accepting, Google Analytics will no longer be loaded on later page views; to remove analytics cookies that were already set, delete them using your browser settings as described below.

Browser controls

Most browsers let you view, block and delete cookies and site data through their settings, usually under “Privacy” or “Site settings.” Clearing site data for this Site removes both cookies and the localStorage and sessionStorage entries described above — including your saved consent choice, so the banner may appear again. Blocking all storage may affect how some parts of the Site work. Some browsers also offer privacy signals or tracking protection features; please refer to your browser’s help pages for details.

Changes to this policy

We will update this Cookie Policy if we change the cookies or storage we use. The “Last updated” date at the top shows when it was last revised. If we add any new non-essential cookies, we will ask for your consent before setting them.

Contact us

If you have questions about our use of cookies, email usa@apexmindglobal.com or write to ApexMind Global, 30 N Gould St, Sheridan, WY 82801, United States, or ApexMind Global, Tower B, Bhutani Alphathum, Sector 90, Noida, UP 201305, India.